Problem
With a help of this strategy, we could describe what, when and how the client needed to do for effective launch of advertising and attracting as many customers as possible. The digital strategy was necessary for the client because: he was going to scale your business and marketing; wanted to enter new markets; planned to update the site and connect additional channels for attracting customers; new customers were getting more and more expensive, and the cost of attracting them didn’t suit the client’s budget.
Business process optimization took place in several stages: goal setting; description of template processes; development of technical specifications; reengineering of business processes; preparation of job descriptions; training; system testing.
Customer Journey Map
For each character, we described in detail the path that he goes through before buying. CJM is developed according to the following structure. The stages of the path from the appearance of the need to the purchase are highlighted. Stages were broken down into stages. The goal of the client was determined at each stage. For each stage, factors that influenced the choice were determined. A USP was prescribed for each of these factors and content that answers the client’s questions and conveys to him the information that interests him.
Customer journey maps were based on customer’s first visit to the website and the way he progresses towards his first in-product experience, then purchase, onboarding emails, cancellation, etc.
Digital transformation is
about new ways of thinking.
Our managers innovate new strategies and business
models to enable organizations to thrive in the digital age.
Results
Our digital strategy has becomea necessaryy link in the overall corporate strategy. At the same time, the ‘payback’ is higher in comparison with traditional methods of promotion without the use of digital technologies. Integration witha global marketing strategy allowed the company to multiply its return on investment. The use of digital technologies allowed to expand the customer experience of interacting with the company, which lead to increased sales and increased loyalty. High implementation flexibility is one more benefit.
Recommendations
When building an online sales funnel, we selected the most effective channels and tools that will allow our client to reach, capture, retain and move him down the funnel. All steps were aimed at increasing conversion to sales, increasing turnover, and reducing inappropriate leads. The client had to start working on the strategy immediately after its preparation. If he postpones implementation, the market situation will change – in this case, additional research will be required to clarify communication channels and update budgets.
